Google Ads and Google Sheets integration

How it Works This workflow automatically monitors your Google Ads campaigns every day, analyzing performance with AI-powered scoring to identify scaling opportunities and catch issues before they drain your budget. Each morning at 9 AM, it fetches all active campaign data including clicks, impressions, conversions, costs, and conversion rates from your Google Ads account. The AI analysis engine evaluates four critical dimensions: CTR (click-through rate) to measure ad relevance, conversion rate to assess landing page effectiveness, cost per conversion to evaluate profitability, and traffic volume to identify scale-readiness. Each campaign receives a performance score (0-100 points) and is automatically categorized as Excellent (75+), Good (55-74), Fair (35-54), or Underperforming (0-34). High-performing campaigns trigger instant Slack alerts to your PPC team with detailed scaling recommendations and projected ROI improvements, while underperforming campaigns generate urgent alerts with specific optimization actions. Every campaign is logged to your Google Sheets dashboard with daily metrics, and the system generates personalized email reports—action-oriented scaling plans for top performers and troubleshooting guides for campaigns needing attention. The entire analysis takes minutes, providing your team with daily intelligence reports that would otherwise require hours of manual spreadsheet work and data analysis. Who is this for? PPC managers and paid media specialists drowning in campaign data and manual reporting Marketing agencies managing multiple client accounts needing automated performance monitoring E-commerce brands running high-spend campaigns who can't afford budget waste Growth teams looking to scale winners faster and pause losers immediately Anyone spending $5K+ monthly on Google Ads who needs data-driven optimization decisions Setup Steps Setup time:** Approx. 15-25 minutes (credential configuration, dashboard setup, alert customization) Requirements:** Google Ads account with active campaigns Google account with a tracking spreadsheet Slack workspace SMTP email provider (Gmail, SendGrid, etc.) Create a Google Sheets dashboard with two tabs: "Daily Performance" and "Campaign Log" with appropriate column headers. Set up these nodes: Schedule Daily Check: Pre-configured to run at 9 AM daily (adjust timing if needed). Fetch Google Ads Data: Connect your Google Ads account and authorize API access. AI Performance Analysis: Review scoring thresholds (CTR, conversion rate, cost benchmarks). Route by Performance: Automatically splits campaigns into high-performers vs. issues. Update Campaign Dashboard: Connect Google Sheets and select your "Daily Performance" tab. Log All Campaigns: Select your "Campaign Log" tab for historical tracking. Slack Alerts: Connect workspace and configure separate channels for scaling opportunities and performance issues. Generate Action Plan: Customize email templates with your brand voice and action items. Email Performance Report: Configure SMTP and set recipient email addresses. Credentials must be entered into their respective nodes for successful execution. Customization Guidance Scoring Weights:** Adjust point values for CTR (30), conversion rate (35), cost efficiency (25), and volume (10) in the AI Performance Analysis node based on your business priorities. Performance Thresholds:** Modify the 75-point Excellent threshold and 55-point Good threshold to match your campaign quality distribution and industry benchmarks. Benchmark Values:** Update CTR benchmarks (5% excellent, 3% good, 1.5% average) and conversion rate targets (10%, 5%, 2%) for your industry. Alert Channels:** Create separate Slack channels for different alert types or route critical alerts to Microsoft Teams, Discord, or SMS via Twilio. Email Recipients:** Configure different recipient lists for scaling alerts (executives, growth team) vs. optimization alerts (campaign managers). Schedule Frequency:** Change from daily to hourly monitoring for high-spend campaigns, or weekly for smaller accounts. Additional Platforms:** Duplicate the workflow structure for Facebook Ads, Microsoft Ads, or LinkedIn Ads with platform-specific nodes. Budget Controls:** Add nodes to automatically pause campaigns exceeding cost thresholds or adjust bids based on performance scores. Once configured, this workflow will continuously monitor your ad spend, identify opportunities worth thousands in additional revenue, and alert you to issues before they waste your budget—transforming manual reporting into automated intelligence. Built by Daniel Shashko Connect on LinkedIn

Overview Stop guessing your agency's actual margins. This workflow acts as a centralized financial brain for digital marketing agencies. It aggregates real-time data from your time-tracking, ad platforms, and payment processors to calculate precise profitability metrics (Gross Profit, Net Margin, ROAS, and Efficiency). It doesn't just crunch numbers; it uses Google Gemini to act as a virtual CFO, analyzing the data and sending an executive summary to Slack with actionable insights, while simultaneously archiving the data to Google Sheets for historical trending. Key Features Multi-Source Aggregation: Pulls data from Facebook Ads, Google Ads, Shopify, Stripe, and Clockify. Smart Cost Allocation: Automatically calculates overhead (default 30%) and software costs against your gross revenue. AI Analysis: Uses Google Gemini to review the calculated metrics and draft a "Human-readable" executive summary for Slack. Dual Output: Sends instant alerts to Slack and logs granular data to Google Sheets. How to Setup Configure Credentials Ensure you have authenticated credentials for: Clockify Stripe & Shopify Facebook Marketing API & Google Ads Google Sheets & Google Gemini (PaLM) Slack Prepare Google Sheet Create a new Google Sheet with the following headers in Row 1: timestamp, date, totalRevenue, totalAdSpend, facebookAdSpend, googleAdSpend, totalTimeCost, grossProfit, profitMargin, roas. Adjust Logic Configuration Open the "Code in JavaScript" node. At the very top, you will see a CONFIG object. Edit these values to match your agency's model: const CONFIG = { platformFeeRate: 0.029, // Stripe/Shopify fees monthlySoftwareCosts: 500, // Fixed monthly SaaS costs overheadRate: 0.30, // Overhead % (rent, admin, etc) minProfitMargin: 20 // Target margin % }; Remove Mock Data The template includes "Set" nodes with mock data for testing purposes. Simply bypass these nodes and connect the API nodes directly to the "Merge" node when you are ready to go live.

How it works This workflow runs on scheduled weekly and monthly triggers to generate unified marketing performance reports. It processes multiple websites by collecting analytics data, paid ads performance, and CRM leads, then calculates KPIs and insights automatically. The workflow sends structured reports via email and stores historical data in Google Sheets. It ensures consistent reporting without manual effort. Step-by-step Step 1: Trigger & report type detection** Schedule Trigger2 – Triggers the workflow weekly at a predefined time. Schedule Trigger3 – Triggers the workflow monthly at a predefined time. check month and week1 – Identifies whether the run is weekly or monthly and sets flags. Set Websites and Campaings1 – Defines websites, GA4 property IDs, and mapped ad campaigns. Expand Websites1 – Expands the website array into individual website items. Attach Run Flags1 – Attaches weekly or monthly flags to each website record. Step 2: Website & ads data processing** Loop Websites1 – Iterates through each website independently. Get a report – Fetches website traffic and engagement metrics from analytics. Get many campaigns – Retrieves Google Ads campaign data. Fetch Meta Ads – Fetches Meta Ads performance data via API. Filter Google Ads By Website1 – Filters Google Ads campaigns by website. Filter Meta Ads By Website1 – Filters Meta Ads campaigns by website. Merge1 – Merges analytics, Google Ads, and Meta Ads datasets. Build Website Dataset1 – Builds a unified dataset per website. Calculate KPIs & Campaign Insights1 – Calculates spend, CTR, CPA, CPL, conversions, and performance insights. Append or update row in sheet2 – Stores website-level marketing metrics in Google Sheets. Step 2.1: Marketing report generation** Prepare Report Data2 – Combines all website datasets into a unified report object. Switch – Routes execution based on weekly or monthly report type. Send Weekly Marketing report2 – Sends the weekly marketing performance email. Send Monthly Marketing Report2 – Sends the monthly marketing performance email. Step 3: HubSpot lead analysis** Fetch1 – Fetches leads from HubSpot CRM. Filter Hubspot Leads – Filters leads based on weekly or monthly time range. Summarize Hubspot Leads – Aggregates lead status and lifecycle metrics. Prepare Report Data3 – Prepares CRM summary data for reporting. Step 3.1: CRM reporting & storage** Switch3 – Routes CRM reporting by report type. Send Weekly Marketing report3 – Sends the weekly CRM summary email. Send Monthly Marketing Report3 – Sends the monthly CRM summary email. Code in JavaScript1 – Transforms CRM data for storage. Append or update row in sheet3 – Stores CRM lead performance data in Google Sheets. Switch3 – Routes CRM reporting by report type. Send Weekly Marketing report3 – Sends the weekly CRM summary email. Send Monthly Marketing Report3 – Sends the monthly CRM summary email. Code in JavaScript1 – Transforms CRM data for storage. Append or update row in sheet3 – Stores CRM lead performance data in Google Sheets. Why use this? Automates complex weekly and monthly marketing reporting. Unifies website analytics, ad platforms, and CRM data in one flow. Delivers consistent KPI calculations and insights every run. Maintains historical performance logs in Google Sheets. Scales easily across multiple websites and campaigns.

How it works This workflow monitors Meta Ads and Google Ads campaigns on a daily schedule to detect performance drops. It fetches yesterday’s campaign data, standardizes metrics, and calculates CTR and ROAS against fixed benchmarks. Campaigns that fall below thresholds are flagged automatically. Alerts are then sent across multiple channels and all results are logged in Google Sheets for tracking. Step-by-step Step 1: Fetch ad performance data** Schedule Trigger (Daily Ad Check2) – Runs the Meta Ads performance check at the scheduled time. HTTP Request (Fetch Meta Ads Data) – Retrieves campaign metrics from the Meta Ads API. Set (Set Benchmarks) – Normalizes Meta Ads data and assigns platform details. Schedule Trigger (Daily Ad Check3) – Runs the Google Ads performance check at a separate scheduled time. Google Ads (Get many campaigns) – Fetches campaign performance data from Google Ads. Set (Set Benchmarks4) – Normalizes Google Ads data and assigns platform details. Step 2: Detect performance drops** Code (Detect Performance Drop) – Calculates CTR and ROAS, compares them with predefined benchmarks, and flags drops. If – Filters only campaigns where a performance drop is detected. Split In Batches (Loop Over Items) – Processes each affected campaign individually. Step 3: Alert and log results** WhatsApp (Send message1) – Sends instant WhatsApp alerts for critical visibility. Slack (Send a message) – Posts detailed alerts to a Slack channel. Gmail (Send a message4) – Sends email notifications with full campaign metrics. Code (Code in JavaScript) – Recombines campaign data after notifications. Wait (Wait1) – Ensures alert delivery before logging. Google Sheets (your-google-sheets-name) – Appends or updates campaign records for reporting and audit history. Why use this? Catch CTR and ROAS drops before ad spend is wasted. Monitor Meta Ads and Google Ads in a single automated flow. Notify teams instantly via WhatsApp, Slack, and Email. Keep a centralized performance log for analysis and reporting. Reduce manual checks with consistent daily monitoring.