Google Ads and Microsoft Teams integration

Who Is This For? This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particularly valuable for those running brand campaigns who need to identify and eliminate wasteful ad spend on non-brand keywords. What This Workflow Does This workflow functions as an automated Google Ads performance monitoring and optimization system that: Fetches search term data from active Google Ads campaigns daily Filters out brand terms and excluded search terms automatically Analyzes performance metrics using AI to identify wasteful keywords Generates optimization recommendations for negative keyword lists Sends detailed reports through multiple communication platforms Calculates ad wastage in USD for better budget management Key Features Automated Daily Monitoring** – Runs every day at 8 AM to check campaign performance AI-Powered Analysis** – Uses multiple AI models (DeepSeek, OpenAI, xAI, Anthropic) for intelligent keyword categorization Performance Metrics Calculation** – Automatically calculates CTR, CPC, conversions, and ad wastage Multi-Channel Reporting** – Sends reports to Slack, Microsoft Teams, WhatsApp, and Discord Smart Filtering** – Automatically excludes brand terms and excluded search terms Cost Analysis** – Calculates total ad wastage in USD for budget optimization 14-Day Data Window** – Analyzes search terms from the past 14 days for comprehensive insights Requirements & Setup Google Ads API**: Required for fetching campaign and search term data AI Model APIs**: DeepSeek, OpenAI, xAI, or Anthropic for keyword analysis Communication APIs**: Slack, Microsoft Teams, WhatsApp (Rapiwa), Discord for report distribution Scheduled Trigger**: Configured to run daily at 8 AM Google Ads Manager and Client IDs**: For accessing specific campaign data How It Works Data Collection: Fetches active campaigns and extracts search term data from the past 14 days Data Processing: Cleans and aggregates metrics by search term, campaign, and ad group AI Analysis: Uses AI to categorize keywords into wasteful (zero conversions) and review-worthy (has conversions) Report Generation: Creates structured reports with recommendations and cost analysis Multi-Platform Distribution: Sends formatted reports to all configured communication channels Support & Help WhatsApp**: Chat on WhatsApp Discord**: SpaGreen Community Facebook Group**: SpaGreen Support Website**: https://spagreen.net Developer Portfolio**: Codecanyon SpaGreen