Google Ads and Slack integration

How it Works This workflow automatically monitors your Google Ads campaigns every day, analyzing performance with AI-powered scoring to identify scaling opportunities and catch issues before they drain your budget. Each morning at 9 AM, it fetches all active campaign data including clicks, impressions, conversions, costs, and conversion rates from your Google Ads account. The AI analysis engine evaluates four critical dimensions: CTR (click-through rate) to measure ad relevance, conversion rate to assess landing page effectiveness, cost per conversion to evaluate profitability, and traffic volume to identify scale-readiness. Each campaign receives a performance score (0-100 points) and is automatically categorized as Excellent (75+), Good (55-74), Fair (35-54), or Underperforming (0-34). High-performing campaigns trigger instant Slack alerts to your PPC team with detailed scaling recommendations and projected ROI improvements, while underperforming campaigns generate urgent alerts with specific optimization actions. Every campaign is logged to your Google Sheets dashboard with daily metrics, and the system generates personalized email reports—action-oriented scaling plans for top performers and troubleshooting guides for campaigns needing attention. The entire analysis takes minutes, providing your team with daily intelligence reports that would otherwise require hours of manual spreadsheet work and data analysis. Who is this for? PPC managers and paid media specialists drowning in campaign data and manual reporting Marketing agencies managing multiple client accounts needing automated performance monitoring E-commerce brands running high-spend campaigns who can't afford budget waste Growth teams looking to scale winners faster and pause losers immediately Anyone spending $5K+ monthly on Google Ads who needs data-driven optimization decisions Setup Steps Setup time:** Approx. 15-25 minutes (credential configuration, dashboard setup, alert customization) Requirements:** Google Ads account with active campaigns Google account with a tracking spreadsheet Slack workspace SMTP email provider (Gmail, SendGrid, etc.) Create a Google Sheets dashboard with two tabs: "Daily Performance" and "Campaign Log" with appropriate column headers. Set up these nodes: Schedule Daily Check: Pre-configured to run at 9 AM daily (adjust timing if needed). Fetch Google Ads Data: Connect your Google Ads account and authorize API access. AI Performance Analysis: Review scoring thresholds (CTR, conversion rate, cost benchmarks). Route by Performance: Automatically splits campaigns into high-performers vs. issues. Update Campaign Dashboard: Connect Google Sheets and select your "Daily Performance" tab. Log All Campaigns: Select your "Campaign Log" tab for historical tracking. Slack Alerts: Connect workspace and configure separate channels for scaling opportunities and performance issues. Generate Action Plan: Customize email templates with your brand voice and action items. Email Performance Report: Configure SMTP and set recipient email addresses. Credentials must be entered into their respective nodes for successful execution. Customization Guidance Scoring Weights:** Adjust point values for CTR (30), conversion rate (35), cost efficiency (25), and volume (10) in the AI Performance Analysis node based on your business priorities. Performance Thresholds:** Modify the 75-point Excellent threshold and 55-point Good threshold to match your campaign quality distribution and industry benchmarks. Benchmark Values:** Update CTR benchmarks (5% excellent, 3% good, 1.5% average) and conversion rate targets (10%, 5%, 2%) for your industry. Alert Channels:** Create separate Slack channels for different alert types or route critical alerts to Microsoft Teams, Discord, or SMS via Twilio. Email Recipients:** Configure different recipient lists for scaling alerts (executives, growth team) vs. optimization alerts (campaign managers). Schedule Frequency:** Change from daily to hourly monitoring for high-spend campaigns, or weekly for smaller accounts. Additional Platforms:** Duplicate the workflow structure for Facebook Ads, Microsoft Ads, or LinkedIn Ads with platform-specific nodes. Budget Controls:** Add nodes to automatically pause campaigns exceeding cost thresholds or adjust bids based on performance scores. Once configured, this workflow will continuously monitor your ad spend, identify opportunities worth thousands in additional revenue, and alert you to issues before they waste your budget—transforming manual reporting into automated intelligence. Built by Daniel Shashko Connect on LinkedIn

Who Is This For? This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particularly valuable for those running brand campaigns who need to identify and eliminate wasteful ad spend on non-brand keywords. What This Workflow Does This workflow functions as an automated Google Ads performance monitoring and optimization system that: Fetches search term data from active Google Ads campaigns daily Filters out brand terms and excluded search terms automatically Analyzes performance metrics using AI to identify wasteful keywords Generates optimization recommendations for negative keyword lists Sends detailed reports through multiple communication platforms Calculates ad wastage in USD for better budget management Key Features Automated Daily Monitoring** – Runs every day at 8 AM to check campaign performance AI-Powered Analysis** – Uses multiple AI models (DeepSeek, OpenAI, xAI, Anthropic) for intelligent keyword categorization Performance Metrics Calculation** – Automatically calculates CTR, CPC, conversions, and ad wastage Multi-Channel Reporting** – Sends reports to Slack, Microsoft Teams, WhatsApp, and Discord Smart Filtering** – Automatically excludes brand terms and excluded search terms Cost Analysis** – Calculates total ad wastage in USD for budget optimization 14-Day Data Window** – Analyzes search terms from the past 14 days for comprehensive insights Requirements & Setup Google Ads API**: Required for fetching campaign and search term data AI Model APIs**: DeepSeek, OpenAI, xAI, or Anthropic for keyword analysis Communication APIs**: Slack, Microsoft Teams, WhatsApp (Rapiwa), Discord for report distribution Scheduled Trigger**: Configured to run daily at 8 AM Google Ads Manager and Client IDs**: For accessing specific campaign data How It Works Data Collection: Fetches active campaigns and extracts search term data from the past 14 days Data Processing: Cleans and aggregates metrics by search term, campaign, and ad group AI Analysis: Uses AI to categorize keywords into wasteful (zero conversions) and review-worthy (has conversions) Report Generation: Creates structured reports with recommendations and cost analysis Multi-Platform Distribution: Sends formatted reports to all configured communication channels Support & Help WhatsApp**: Chat on WhatsApp Discord**: SpaGreen Community Facebook Group**: SpaGreen Support Website**: https://spagreen.net Developer Portfolio**: Codecanyon SpaGreen

Overview Stop guessing your agency's actual margins. This workflow acts as a centralized financial brain for digital marketing agencies. It aggregates real-time data from your time-tracking, ad platforms, and payment processors to calculate precise profitability metrics (Gross Profit, Net Margin, ROAS, and Efficiency). It doesn't just crunch numbers; it uses Google Gemini to act as a virtual CFO, analyzing the data and sending an executive summary to Slack with actionable insights, while simultaneously archiving the data to Google Sheets for historical trending. Key Features Multi-Source Aggregation: Pulls data from Facebook Ads, Google Ads, Shopify, Stripe, and Clockify. Smart Cost Allocation: Automatically calculates overhead (default 30%) and software costs against your gross revenue. AI Analysis: Uses Google Gemini to review the calculated metrics and draft a "Human-readable" executive summary for Slack. Dual Output: Sends instant alerts to Slack and logs granular data to Google Sheets. How to Setup Configure Credentials Ensure you have authenticated credentials for: Clockify Stripe & Shopify Facebook Marketing API & Google Ads Google Sheets & Google Gemini (PaLM) Slack Prepare Google Sheet Create a new Google Sheet with the following headers in Row 1: timestamp, date, totalRevenue, totalAdSpend, facebookAdSpend, googleAdSpend, totalTimeCost, grossProfit, profitMargin, roas. Adjust Logic Configuration Open the "Code in JavaScript" node. At the very top, you will see a CONFIG object. Edit these values to match your agency's model: const CONFIG = { platformFeeRate: 0.029, // Stripe/Shopify fees monthlySoftwareCosts: 500, // Fixed monthly SaaS costs overheadRate: 0.30, // Overhead % (rent, admin, etc) minProfitMargin: 20 // Target margin % }; Remove Mock Data The template includes "Set" nodes with mock data for testing purposes. Simply bypass these nodes and connect the API nodes directly to the "Merge" node when you are ready to go live.

How it works This workflow monitors Meta Ads and Google Ads campaigns on a daily schedule to detect performance drops. It fetches yesterday’s campaign data, standardizes metrics, and calculates CTR and ROAS against fixed benchmarks. Campaigns that fall below thresholds are flagged automatically. Alerts are then sent across multiple channels and all results are logged in Google Sheets for tracking. Step-by-step Step 1: Fetch ad performance data** Schedule Trigger (Daily Ad Check2) – Runs the Meta Ads performance check at the scheduled time. HTTP Request (Fetch Meta Ads Data) – Retrieves campaign metrics from the Meta Ads API. Set (Set Benchmarks) – Normalizes Meta Ads data and assigns platform details. Schedule Trigger (Daily Ad Check3) – Runs the Google Ads performance check at a separate scheduled time. Google Ads (Get many campaigns) – Fetches campaign performance data from Google Ads. Set (Set Benchmarks4) – Normalizes Google Ads data and assigns platform details. Step 2: Detect performance drops** Code (Detect Performance Drop) – Calculates CTR and ROAS, compares them with predefined benchmarks, and flags drops. If – Filters only campaigns where a performance drop is detected. Split In Batches (Loop Over Items) – Processes each affected campaign individually. Step 3: Alert and log results** WhatsApp (Send message1) – Sends instant WhatsApp alerts for critical visibility. Slack (Send a message) – Posts detailed alerts to a Slack channel. Gmail (Send a message4) – Sends email notifications with full campaign metrics. Code (Code in JavaScript) – Recombines campaign data after notifications. Wait (Wait1) – Ensures alert delivery before logging. Google Sheets (your-google-sheets-name) – Appends or updates campaign records for reporting and audit history. Why use this? Catch CTR and ROAS drops before ad spend is wasted. Monitor Meta Ads and Google Ads in a single automated flow. Notify teams instantly via WhatsApp, Slack, and Email. Keep a centralized performance log for analysis and reporting. Reduce manual checks with consistent daily monitoring.

Automate Google Ads Search Term Analysis and Send Insights to Slack Stop manually digging through endless Google Ads search term reports! 📊 This workflow puts your brand campaign analysis on autopilot, acting as an AI-powered performance marketer that works for you 24/7. This template fetches your recent search term data, uses AI to identify wasted ad spend and new keyword opportunities, and delivers a concise, actionable report directly to your Slack channel—complete with buttons to approve the changes. ⚙️ How it works This workflow connects to your Google Ads account to pull search term data from your brand campaigns. It then feeds this data to Google Gemini with a specific prompt to: Identify Non-Brand Keywords: Isolate all search terms that are not related to your brand. Calculate Wasted Spend: Find terms with zero conversions and sum up the total cost. Flag Opportunities: Highlight non-brand terms that are converting for manual review. Send to Slack: Format the findings into a beautiful, easy-to-read Slack message with interactive buttons to approve adding the wasteful terms as negative keywords. 👥 Who’s it for? PPC & SEM Managers: Save hours each week by automating the search query mining process. Performance Marketers: Instantly spot and plug budget leaks in your brand campaigns. Digital Marketing Agencies: Provide proactive, data-driven insights to clients with zero manual effort. 🛠️ How to set up This is an advanced workflow that requires several connection points. Setup involves connecting your Google Ads account, providing your Manager and Client IDs, specifying which campaign and brand terms to analyze, configuring the direct API call with your developer token, and finally connecting your Slack workspace. 👉 For a detailed, step-by-step guide, please refer to the yellow sticky note inside the workflow.